Universities and the environmental discourse: two sides of the same coin

Abstract

The constant concern of universities and other higher education institutions to meet the challenges of new marketing alternatives, increasingly defined environmental policies and the use of resources, along with the search for better life conditions and sustainable strategies require reflection, evaluation and analysis of processes, techniques and instruments of environmental management to create a crucial phase for the understanding of corporate speech in these matters. In this sense, a critical and interdisciplinary analysis has become relevant regarding the way these institutions have structured their speech to sensitize their communities about the need for reducing their negative impact on the environment. This study asked about the environmentalist speech used by the administration of Universidad Autónoma Latinoamericana, Universidad Cooperativa de Colombia and Corporación Universitaria Remington, all three located in Comuna 10, Medellín. We found that international and national laws related with the environment have guided the actions of these institutions in the construction of environmental awareness.