Determining factors of the difference in sales: study based on statistical inference and logistic regression in the companies corporation V&M SAC, Breña’s SAC and Inversiones R&M SAC.
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Abstract
The objective of the study is to identify the determining factors of the difference in income from product sales in the companies Breña's SAC, Corporación V&M SAC and Inversiones R&M SAC. A study based on statistical inference was conducted to determine the difference in sales revenue and multiple binary logistic regression analysis to identify the determining factors. The design was non-experimental, transectional, descriptive. To identify the factors, a questionnaire of questions was applied to a sample of 385 consumers and to determine the difference in sales income, we worked with the monthly sales corresponding to the economic period 2019. The results reveal that the average of the sales income of the companies are s /. 134 222.00, s /. 77 552.83 and s /. 99341.83 respectively, the highest monthly sales revenue on average corresponds to the company Breñas SAC. The non-determining factors are: the price, the seasoning of the product, the waiting time and the location of the premises. In conclusion, there is a significant difference in sales revenue, corroborated with the one-factor analysis of variance method and Bonferroni's multiple comparison test, and the determining factors for the company Breña's SAC to achieve higher sales revenue are: the professionalism of the worker, cleaning of the tangible elements and the biosafety protocol.
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